A good press release is one of the basic ways for you to communicate news about your company to the media. Reporters, editors, and producers are hungry for news, and they often depend on releases to tip them off to new and unusual products and services.
Here, we have provided tips to help you write your press release. We have also included a sample press release, that you are free to copy.
You should use a headline that grabs the readers attention. The headline makes your release stand out from all the others. It should be short, active, and descriptive.
The most important information belongs at the beginning of the release. This is how you make sure the reader keeps on reading. This is not fiction, so don't keep the reader in suspense.
Your press release should include "Who", "What, "Where", "When", "How", and "Why".
Don't make unsubstantial claims. Don't make a sales pitch. Just provide the information about who you are and what you do. Remember, you are just announcing yourself and your business.
Get to the point. Use language that will get the reader as excited about your news as you are. Make sure that it isn't boring or rambling.
The press release should be no longer than two pages. Sometimes, three pages is acceptable if it is necessary to provide critical details.
Make absolutely sure that you provide all of your contact information. Phone, fax, e-mail, address, URL, etc.
Make sure that you proofread your press release several times. Have other people read it several times also. Make sure there are no typos or grammatical errors.
